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Marketing in the 22nd Century: A Look at Four Promising Concepts · Study

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ArticleMarketing in the 22nd Century: A Look at Four Promising Concepts

Morris Kalliny2010

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Articlediamond2010

Marketing in the 22nd Century: A Look at Four Promising Concepts

Morris Kalliny · Lance Gentry

15 citations·0/0 files stored·Asian Journal of Marketing

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Marketing and Advertising Strategies Digital Marketing and Social Media Consumer Behavior and Marketing Influence

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References

1975Marketing as Exchange 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?2004Neural Correlates of Behavioral Preference for Culturally Familiar Drinks 2004Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects 1992Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis 2006What is ‘neuromarketing’? A discussion and agenda for future research 1987Marketing and Exchange 1985Causes of Irritation in Advertising

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Details

Year2010

Typearticle

Published2010-03-15

VenueAsian Journal of Marketing

ISSN-L1819-1924

Languageen

Citations15

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.3923/ajm.2010.94.105

openalex_workW2329433558

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