SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Marketing in the 22nd Century: A Look at Four Promising Concepts
15 references·0 citing·49 second hop
Marketing in the 22nd Century: A Look at Four Promising Concepts (2010)Marketing in the 22nd Century: A Look at …The Residual Impact of Avoided Television Advertising (2010)The Residual Impact of Avoide…Examining the influence of fame in the presence of beauty: an electrodermal ‘neuromarketing’ study (2008)Examining the influence of fa…What is ‘neuromarketing’? A discussion and agenda for future research (2006)What is ‘neuromarketing’? A d…The Hidden History of Product Placement (2006)The Hidden History of Product…Neural Correlates of Behavioral Preference for Culturally Familiar Drinks (2004)Neural Correlates of Behavior…Exploring children's choice: The reminder effect of product placement (2004)Exploring children's choice: …Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects (2004)Attention Capture and Transfe…A comparison of three models to explain shop‐bot use on the web (2002)A comparison of three models …Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis (1992)Antecedents and Consequences …Marketing and Exchange (1987)Marketing and ExchangeCauses of Irritation in Advertising (1985)Causes of Irritation in Adver…General Mass Communication (1983)General Mass CommunicationAre Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs…Claim Recall and Irritation in Television Commercials: An Advertising Effectiveness Study (1979)Claim Recall and Irritation i…Marketing as Exchange (1975)Marketing as ExchangeThe Commitment-Trust Theory of Relationship Marketing (1994)What Does the Brain Tell Us About Trust and Distrust? Evidence from a Functional Neuroimaging Study (2010)Neuromarketing: The New Science of Consumer Behavior (2011)Branding the brain: A critical review and outlook (2012)Feeling and thinking: Preferences need no inferences. (1980)Attitudes and Persuasion: Classic and Contemporary Approaches (1981)Advances in Consumer Research (1983)Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads (2002)Why smartphone advertising attracts customers: A model of Web advertising, flow, and personalization (2014)Evaluating the influence of YouTube advertising for attraction of young customers (2016)Statistical principles in experimental design. (1962)The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising (1987)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)On the Use of College Students in Social Science Research: Insights from a Second-Order Meta-analysis (2001)Why Some New Products are More Successful than Others (2001)The Nature of the Firm (1937)A Theory of the Allocation of Time (1965)Exchange and Power in Social Life. (1965)Direct Mail Privacy-Efficiency Trade-offs within an Implied Social Contract Framework (1993)Keynote paper From marketing mix to relationship marketing ‐ towards a paradigm shift in marketing (1997)The personalization privacy paradox: An exploratory study of decision making process for location-aware marketing (2010)Attitudinal effects of mere exposure. (1968)State of Art and Science in Sponsorship-Linked Marketing (2008)Knowing when to doubt: Developing a critical stance when learning from others. (2012)Authenticity under threat: When social media influencers need to go beyond self-presentation (2018)Advances in Consumer Research (2025)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The theory of planned behavior (1991)Understanding the Role and Methods of Meta-Analysis in IS Research (2005)The role of self-determination theory in marketing science: An integrative review and agenda for research (2018)Factors affecting customer intention to use online food delivery services before and during the COVID-19 pandemic (2021)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)The Stopping Power of Advertising: Measures and Effects of Visual Complexity (2010)Search Dynamics in Consumer Choice under Time Pressure: An Eye-Tracking Study (2011)Is a Picture Worth a Thousand Words? An Empirical Study of Image Content and Social Media Engagement (2019)Strong Inference (1964)The Impact of Television Advertising: Learning Without Involvement (1965)The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research (1988)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Advertising Value and Advertising on the Web (1996)Decoding mental states from brain activity in humans (2006)Social Cognitive Neuroscience: A Review of Core Processes (2006)The Neural Basis of Loss Aversion in Decision-Making Under Risk (2007)Developing Buyer-Seller Relationships (1987)The Changing Role of Marketing in the Corporation (1992)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)
this work references cited by second hop

References

  • 1975Marketing as Exchange1,648 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited
  • 2004Neural Correlates of Behavioral Preference for Culturally Familiar Drinks1,353 cited
  • 2004Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects1,036 cited
  • 1992Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis1,007 cited
  • 2006What is ‘neuromarketing’? A discussion and agenda for future research862 cited
  • 1987Marketing and Exchange520 cited
  • 1985Causes of Irritation in Advertising402 cited
  • 2004Exploring children's choice: The reminder effect of product placement308 cited
  • 2002A comparison of three models to explain shop‐bot use on the web260 cited
  • 2006The Hidden History of Product Placement186 cited
  • 2010The Residual Impact of Avoided Television Advertising70 cited
  • 1983General Mass Communication57 cited
  • 2008Examining the influence of fame in the presence of beauty: an electrodermal ‘neuromarketing’ study53 cited
  • 1979Claim Recall and Irritation in Television Commercials: An Advertising Effectiveness Study23 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Cited by

No citing works inside the corpus for this window.