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Brand Management Innovation: A Construction of Brand Experience Identification System · Study

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ArticleBrand Management Innovation: A Construction of Brand Experience Identification System

Jun Zhou Yao2013

OA

Articlebronze2013

Brand Management Innovation: A Construction of Brand Experience Identification System

Jun Zhou Yao · Xuan Wang · Zhibin Liu

13 citations·0/0 files stored·Journal of Applied Sciences

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

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References

2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty 1999Experiential Marketing 2008Building brand identity in competitive markets: a conceptual model 2007Building the service brand by creating and managing an emotional brand experience 2010Energizing the Reseller's Sales Force: The Power of Brand Identification 2017BUILDING BRAND IDENTITY IN COMPETITIVE MARKETS: A CONCEPTUAL MODEL 2012Developing and Applying a Place Brand Identity Model: The Case of Slovenia

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Details

Year2013

Typearticle

Published2013-10-15

VenueJournal of Applied Sciences

ISSN-L1812-5654

Languageen

Citations13

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.3923/jas.2013.4477.4482

openalex_workW2330168697

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