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Brand Management Innovation: A Construction of Brand Experience Identification System
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Brand Management Innovation: A Construction of Brand Experience Identification System (2013)Brand Management Innovation: A Constructi…BUILDING BRAND IDENTITY IN COMPETITIVE MARKETS: A CONCEPTUAL MODEL (2017)BUILDING BRAND IDENTITY IN CO…Developing and Applying a Place Brand Identity Model: The Case of Slovenia (2012)Developing and Applying a Pla…Energizing the Reseller's Sales Force: The Power of Brand Identification (2010)Energizing the Reseller's Sal…Building brand identity in competitive markets: a conceptual model (2008)Building brand identity in co…Building the service brand by creating and managing an emotional brand experience (2007)Building the service brand by…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Experiential Marketing (1999)Experiential MarketingStrategic Brand Concept-Image Management (1986)Building Brand Community (2002)The missing link in building customer brand identification: The role of brand attractiveness (2016)The role of brand attachment strength in higher education (2016)Consumer's response to CSR activities: Mediating role of brand image and brand attitude (2018)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Commitment-Trust Theory of Relationship Marketing (1994)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Some antecedents and outcomes of brand love (2006)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Attitude-behavior relations: A theoretical analysis and review of empirical research. (1977)Feeling and thinking: Preferences need no inferences. (1980)Brand experiences in service organizations: Exploring the individual effects of brand experience dimensions (2012)Customer engagement: the construct, antecedents, and consequences (2016)Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response (2017)Managing Brand Equity (1991)Building Strong Brands (1995)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)The influence of brand color identity on brand association and loyalty (2019)An Experimental Application of the DELPHI Method to the Use of Experts (1963)the delphi method: techniques and applications (1975)Customer Satisfaction in Tourist Destination: The Case of Tourism Offer in the City of Naples (2015)Destination distinctiveness: Concept, measurement, and impact on tourist satisfaction (2017)Dark tourism: Exploring tourist's experience at the Cape Coast Castle, Ghana (2018)Principles and Practice of Structural Equation Modeling (1998)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Managing brands and customer engagement in online brand communities (2013)Understanding social media effects across seller, retailer, and consumer interactions (2013)The effect of destination social responsibility on tourist environmentally responsible behavior: Compared analysis of first-time and repeat tourists (2016)Communication and Control Processes in the Delivery of Service Quality (1988)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Understanding Customer Experience Throughout the Customer Journey (2016)
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References

  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 1999Experiential Marketing2,989 cited
  • 2008Building brand identity in competitive markets: a conceptual model487 cited
  • 2007Building the service brand by creating and managing an emotional brand experience346 cited
  • 2010Energizing the Reseller's Sales Force: The Power of Brand Identification247 cited
  • 2017BUILDING BRAND IDENTITY IN COMPETITIVE MARKETS: A CONCEPTUAL MODEL204 cited
  • 2012Developing and Applying a Place Brand Identity Model: The Case of Slovenia165 cited

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