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Understanding Consumer Behavior
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Understanding Consumer Behavior (1964)Understanding Consumer BehaviorPowdered Milk Consumers’ Buying Behavior (2012)Powdered Milk Consumers’ Buyi…Remembering motivation research: toward an alternative genealogy of interpretive consumer research (2006)Remembering motivation resear…Life Cycle Concept in Marketing Research (1966)Life Cycle Concept in Marketi…Principles of Marketing (1972)Managing Brand Equity (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)THE STRUCTURE OF SCIENTIFIC REVOLUTIONS (1963)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Introducing COBRAs (2011)Towards an epistemology of consumer culture theory (2011)The effect of mobile retailing on consumers' purchasing experiences: A dynamic perspective (2016)Advances in Consumer Research (2025)A Systematic Source Book in Rural Sociology. (1936)Family Life Cycle as an Independent Variable (1957)The powerful consumer (1960)Consumer Behaviour in Tourism (1987)Model of Adoption of Technology in Households: A Baseline Model Test and Extension Incorporating Household Life Cycle1 (2005)Exploring consumer adoption of mobile payments – A qualitative study (2007)
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  • 1966Life Cycle Concept in Marketing Research466 cited
  • 2006Remembering motivation research: toward an alternative genealogy of interpretive consumer research175 cited
  • 2012Powdered Milk Consumers’ Buying Behavior16 cited

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