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Perception of Self, Generalized Stereotypes, and Brand Selection

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References

1956The Presentation of Self in Everyday Life.25,991 cited
1989A Social Psychologist Discovers Chicago Sociology7,179 cited
1947Description and Measurement of Personality.980 cited
1967Consumer Self-Concept, Symbolism and Market Behavior: A Theoretical Approach895 cited

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2007

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