Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Comparative Analysis of the Relative Effectiveness of One- and Two- Sided Communication for Contrasting Products

16 references·16 citing·35 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

2025Advances in Consumer Research13,264 cited
1969The Handbook of Social Psychology12,518 cited
1983Advances in Consumer Research2,879 cited
1990Handbook of social psychology2,354 cited
1987Attribution in social interaction.1,247 cited
1972Causal schemata and the attribution process1,090 cited
1971American Cultural Patterns: A Cross-Cultural Perspective628 cited
1983Public opinion quarterly546 cited
1974Brand Choice Behavior as a Function of Information Load: Replication and Extension509 cited
1982Information Response Models: An Integrated Approach407 cited
1968Determinant Buying Attitudes: Meaning and Measurement381 cited
1974Attribution Theory and Advertiser Credibility209 cited
1981An Examination of Comparative and Noncomparative Television Commercials: The Effects of Claim Variation and Repetition on Cognitive Response and Message Acceptance206 cited
1978Attributional Processes and Effects in Promotional Situations183 cited
1981The Interaction between Comparative Advertising and Copy Claim Variation170 cited
1982One-Sided Versus Two-Sided Comparative Message Appeals for New Brand Introductions

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

152 cited

Cited by

2011Can including pros and cons increase the helpfulness and persuasiveness of online reviews? The interactive effects of ratings and arguments264 cited
1999How to Handle Opposing Arguments in Persuasive Messages: A Meta-Analytic Review of the Effects of One-Sided and Two-Sided Messages218 cited
2021Are they being authentic? The effects of self-disclosure and message sidedness on sponsored post effectiveness137 cited
2012When Blemishing Leads to Blossoming: The Positive Effect of Negative Information110 cited
2019Can bad news be good? On the positive and negative effects of including moderately negative information in CSR disclosures94 cited
2016“How Negative Becomes Less Negative”: Understanding the Effects of Comment Valence and Response Sidedness in Social Media86 cited
2003Information Availability and Consumer Preference: Can Online Retailers Benefit From Providing Access to Competitor Price Information?79 cited
2020Advertising a Desired Change: When Process Simulation Fosters (vs. Hinders) Credibility and Persuasion61 cited
1994Good ethics is good for business: Ethical attributions and response to environmental advertising59 cited
2009The Impact of Regulatory Focus on the Effects of Two-Sided Advertising53 cited
2011Message sidedness in advertising: The moderating roles of need for cognition and time pressure in persuasion53 cited
2016Messages from the Food Police: How Food-Related Warnings Backfire among Dieters52 cited
2006Determinants of Audit Preparers' Workpaper Justifications49 cited
2007Defining and Managing Reputational Capital in Global Markets42 cited
1995Sex Guilt and Receptivity to Condom Advertising39 cited
2022When transparency pays off: Enticing sceptical consumers with two‐sided advertising33 cited