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A semiotic analysis of consumer-generated antibranding
16 references·16 citing·39 second hopsampled
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References

  • 2025Advances in Consumer Research13,264 cited
  • 1970Exit, Voice and Loyalty: Responses to Decline in Firms, Organizations, and States.11,189 cited
  • 2001Brand Community3,994 cited
  • 1960Course in General Linguistics3,023 cited
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  • 1971Problems in general linguistics2,151 cited
  • 2002Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding1,954 cited
  • 2003Semiotics: The Basics1,742 cited
  • 1995Liberatory Postmodernism and the Reenchantment of Consumption1,633 cited
  • 2003We Are What We Post? Self-Presentation in Personal Web Space1,257 cited
  • 2002Can Consumers Escape the Market? Emancipatory Illuminations from Burning Man1,251 cited
  • 2001Shopping Online for Freedom, Control, and Fun1,150 cited
  • 2004Adversaries of Consumption: Consumer Movements, Activism, and Ideology1,034 cited
  • 2009The evolving brand logic: a service-dominant logic perspective881 cited
  • 1986Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance751 cited
  • 2004The Starbucks Brandscape and Consumers’ (Anticorporate) Experiences of Glocalization

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712 cited

Cited by

  • 2019Brand hate and non-repurchase intention: A service context perspective in a cross-channel setting146 cited
  • 2020Social media influencers’ narrative strategies to create eWOM: A theoretical contribution145 cited
  • 2021I love you, but you let me down! How hate and retaliation damage customer-brand relationship102 cited
  • 2019Antecedents of brand hate in the fast food industry75 cited
  • 2022“I’m hatin’ it”! Negative consumer–brand relationships in online anti-brand communities66 cited
  • 2022Anthropomorphic brand management: An integrated review and research agenda66 cited
  • 2020Antecedents and consequences of brand hate: empirical evidence from the telecommunication industry63 cited
  • 2021Developing a theory of brand hate: Where are we now?61 cited
  • 2016Consumerism in the Digital Age57 cited
  • 1991European Business Review50 cited
  • 2023Two decades of brand hate research: a review and research agenda46 cited
  • 2022The moderating role of complaint handling on brand hate in the cancel culture45 cited
  • 2019Empowerment in marketing: synthesis, critical review, and agenda for future research35 cited
  • 2020Reverse (brand) anthropomorphism: the case of brand hitlerization34 cited
  • 2022Antecedents and consequences of brand hate: a study of Pakistan’s telecommunication industry27 cited
  • 2006European Business Review26 cited