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The influence of product-placement type & exposure time on product-placement recognition

2 references·16 citing·52 second hopsampled

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References

1998Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall588 cited
1996Viewers' Recognition of Brands Placed Within a Film228 cited

Cited by

2010The impact of product placement on TV-induced tourism: Korean TV dramas and Taiwanese viewers140 cited
2004Brand Placement Recognition127 cited
2001Audience attitudes towards brand (product) placement: Singapore and the United States116 cited
2017Product Placement in Video Games: The Effect of Brand Familiarity and Repetition on Consumers’ Memory111 cited
2010How media factors affect audience responses to brand placement104 cited
2011When Intrusive Can Be Likable98 cited
2012Do you like What you Recognize?89 cited
2010The Product Well Placed79 cited
2007Effectiveness of brand placement: New insights about viewers75 cited
2007The effect of the placement of the product in film: Consumers' emotional responses to humorous stimuli and prior brand evaluation68 cited
2010Adolescents, advergames and snack foods: Effects of positive affect and experience on memory and choice60 cited
2010Audience Engagement and its Effects on Product Placement Recognition60 cited
2007

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Recall of Products Placed as Prizes versus Commercials in Game Shows

59 cited

2011Product placements in movies and on Broadway56 cited

2016Leveraged marketing communications: a framework for explaining the effects of secondary brand associations55 cited

2014Modeling attitude constructs in movie product placements51 cited