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A Measure of Brand Acceptance
7 references·2 citing·32 second hop
A Measure of Brand Acceptance (1972)A Measure of Brand AcceptanceEffect of initial selling price on subsequent sales. (1969)Effect of initial selling pri…Market Segmentation: Group versus Individual Behavior (1968)Market Segmentation: Group ve…Testing Brand - Switching Models (1966)Testing Brand - Switching Mod…The "Deal-Prone" Consumer (1965)The "Deal-Prone" ConsumerA Theory of Market Behavior After Innovation (1964)A Theory of Market Behavior A…Applied Statistical Decision Theory. (1962)Applied Statistical Decision …Applied Statistical Decision Theory (1962)Applied Statistical Decision …Effect of interactivity and congruence on brand advocacy and brand acceptance (2019)Effect of interactivity and c…A Model of Intermediate Market Response (1972)A Model of Intermediate Marke…The effect of severity of initiation on liking for a group. (1959)The Persistence of Experimentally Induced Attitude Change (1978)Self-affirmation theory: An update and appraisal. (2004)The Role of Value‐Informed Pricing in Market‐Oriented Product Innovation Management* (2010)A Theory of Cognitive Dissonance (2017)Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Psychographics: A Critical Review (1975)Multinational Production: Effect on Brand Value (1986)Value-System Segmentation: Exploring the Meaning of LOV (1992)Uncertainty, Evolution, and Economic Theory (1950)Brand Choice as a Probability Process (1976)Early Prediction of Market Success for New Grocery Products (1976)Market penetration by new innovations: The technological literature (1978)Dynamic Analysis of Consumer Response to Marketing Strategies (1982)Formal Choice Models in Marketing (1983)The Information Approach to Demand Analysis (1965)Economics and Information Theory (1967)Stochastic Models of Buying Behavior. (1971)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Limited Capacity Model of Mediated Message Processing (2000)The impact of emerging technology influences product placement effectiveness: a scoping study from interactive marketing perspective (2021)Removing Heterogeneity Bias from Logit Model Estimation (1988)The Effect of Price Promotions on Variability in Product Category Sales (1992)A model of consumer response to two retail sales promotion techniques (2003)Key determinants of passenger loyalty in the low-cost airline business (2014)Comparison of Bayesian and regression approaches to the study of information processing in judgment (1971)A Conditionally Heteroskedastic Time Series Model for Speculative Prices and Rates of Return (1987)Bayesian Experimental Design: A Review (1995)Bandit Processes and Dynamic Allocation Indices (1979)On the aggregation of information in competitive markets (1980)The real term structure and consumption growth (1988)
this work references cited by second hop

References

  • 1962Applied Statistical Decision Theory2,172 cited
  • 1962Applied Statistical Decision Theory.1,443 cited
  • 1968Market Segmentation: Group versus Individual Behavior182 cited
  • 1965The "Deal-Prone" Consumer179 cited
  • 1969Effect of initial selling price on subsequent sales.94 cited
  • 1966Testing Brand - Switching Models77 cited
  • 1964A Theory of Market Behavior After Innovation35 cited

Cited by

  • 2019Effect of interactivity and congruence on brand advocacy and brand acceptance16 cited
  • 1972A Model of Intermediate Market Response14 cited

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