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Analyzing Incremental Sales from a Direct Mail Coupon Promotion

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References

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2016Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments115 cited
2001Evaluating Promotions in Shopping Environments: Decomposing Sales Response into Attraction, Conversion, and Spending Effects

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110 cited

1997Coupon Attractiveness and Coupon Proneness: A Framework for Modeling Coupon Redemption109 cited

1999The influence of coupon face value on service quality expectations, risk perceptions and purchase intentions in the dental industry105 cited

1999Short- or Long-Duration Coupons: The Effect of the Expiration Date on the Profitability of Coupon Promotions86 cited

2003Buying Modular Systems in Technology-Intensive Markets81 cited

2005Behavioural response to sales promotion tools80 cited

2012Those who laugh are defenseless: How humor breaks resistance to influence.80 cited

2005Customers behaviourial responses to sales promotion: the role of fear of losing face79 cited

2009Creating brand equity in the Chinese clothing market73 cited

2005Violence and Sex in Television Programs Do Not Sell Products in Advertisements72 cited

1994The Effect of Package Coupons on Brand Choice66 cited

2006Awareness and usage of promotional tools by Malaysian consumers: the case of low involvement products65 cited