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Feature Advertising: Policies and Attitudes in Print Media

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References

1978Current issues and research in advertising940 cited
1985Community, market, state—and associations?732 cited
1989Advertising Self-Regulation: True Purpose and Limits108 cited
1985The Limits of Business Self-Regulation94 cited
1978Empirical tests of the absolute sleeper effect predicted from the discounting cue hypothesis.90 cited

Cited by

2008Customer relationship management as advertised63 cited
2016Are two arguments always better than one?25 cited
1997Advertorial: Creative Solution or Last Resort?22 cited
2019Selling their souls to the advertisers? How native advertising degrades the quality of prestige media outlets20 cited
1994Newspaper Policies on the Potential Merging of Advertising and News Content18 cited
1995Media Models and Advertising Effects: Conceptualization and Theoretical Implications17 cited
2016Magazine Publishing Innovation: Two Case Studies on Managing Creativity10 cited
2019An Exploration of Advertorials Used to Attract Foreign Direct Investment8 cited

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