A Major Price-Perceived Quality Study Reexamined

Peter C. Riesz

15 citations0/0 files storedJournal of Marketing Research

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Consumer Market Behavior and Pricing Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence

Abstract

An often-cited study of the price-perceived quality relationship is reexamined in detail. Relationships for which extremely high levels of statistical significance are claimed are shown to be neither statistically nor substantively significant. In addition, some deficiencies in design seriously threaten the validity of the investigation.

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References

1973Buyers' Subjective Perceptions of Price 1978Consumer and Industrial Buying Behavior 1973Buyers’ Subjective Perceptions of Price 1966Price as an Indicator of Quality: Report on an Enquiry 1954A Note on Some Experimental Findings About the Meanings of Price 1961On the Price Consciousness of Consumers 1968The Development of Brand Loyalty: An Experimental Study 1977The Effects of Price, Store Image, and Product and Respondent Characteristics on Perceptions of Quality

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2006Promotions and product pricing: Parsimony versus Veblenesque demand

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