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Measurement of Corporate Images by the Semantic Differential
2 references·7 citing·37 second hop
Measurement of Corporate Images by the Semantic Differential (1965)Measurement of Corporate Images by the Se…Research Methods in Social Relations (1959)Research Methods in Social Re…The Measurement of Meaning (1957)The Measurement of MeaningAssessment of School Image (2018)Assessment of School ImageCorporate Identity Antecedents and Components: Toward a Theoretical Framework (2013)Corporate Identity Antecedent…An experimental investigation of the Egyptian consumers’ attitudes towards surrealism in advertising (2005)An experimental investigation…Service Quality and Choice Behavior (1994)Service Quality and Choice Be…Research Note (1994)Research NoteDifferences in Retail Store Images within Husband-Wife Dyads (1979)Differences in Retail Store I…Students as Subjects in Consumer Behavior Experiments (1972)Students as Subjects in Consu…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)[A new scale for the assessment of the quality of hospitality services]. (2006)Cognitive and Affective Causes of Consumer Dissatisfaction With the Hospitality Encounter (2009)Assessing Competitive Attributes of Service Quality in University Foodservice (2013)Measurement of Husband-Wife Influence in Consumer Purchase Decisions (1971)Perception of Marital Roles in Decision Processes (1974)Consumer Behavior as Risk Taking (1960)A Cross-National Comparison of Consumer Research Measures (1987)Effects of Consumer Preferences for Foreign Sourced Products (1992)Effects of personal nostalgic response intensity on cognitions, attitudes, and intentions (2010)Impact of actual service provider failure on the satisfaction with aggregator (2017)Triggering effects of mobile video marketing in nature tourism: Media richness perspective (2019)A Paradigm for Developing Better Measures of Marketing Constructs (1979)The partial least squares approach for structural equation modeling. (1998)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Conceptualizing corporate identity in a dynamic environment (2020)The interrelationship of family identities, personalities, and expressions on family winery websites (2023)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Advances in Consumer Research (1992)Temporal and electroencephalography dynamics of surreal marketing (2022)Advances in Consumer Research (2025)Experimental Design in Psychological Research (1951)Semantic Properties of Selected Evaluation Adjectives (1968)Experimental Design in Psychological Research (2002)The connection between self-image congruence and brand preference for store brands: a study in Portugal (2015)Graduate students as surrogates for managers in business intelligence and analytics research: a preliminary study (2020)Understanding the Determinants of Secondhand Goods Buying Decisions: A Young Adult Consumers’ Perspective (2024)Research Methods for Business Students (2003)Doing Research in the Real World (2004)Attitudinal effects of mere exposure. (1968)Measuring emotion: The self-assessment manikin and the semantic differential (1994)A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition. (2002)Questionnaire Response Rate: A Methodological Analysis (1969)A Guide for Developers and Users of Observation Systems and Manuals (1975)Teaching Critical Thinking and Writing through Debates: An Experimental Evaluation (1990)
this work references cited by second hop

References

  • 1957The Measurement of Meaning9,430 cited
  • 1959Research Methods in Social Relations109 cited

Cited by

  • 1994Research Note110 cited
  • 1972Students as Subjects in Consumer Behavior Experiments108 cited
  • 2013Corporate Identity Antecedents and Components: Toward a Theoretical Framework29 cited
  • 2018Assessment of School Image25 cited
  • 1994Service Quality and Choice Behavior21 cited
  • 2005An experimental investigation of the Egyptian consumers’ attitudes towards surrealism in advertising15 cited
  • 1979Differences in Retail Store Images within Husband-Wife Dyads8 cited

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