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Triggering effects of mobile video marketing in nature tourism: Media richness perspective · Study

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ArticleTriggering effects of mobile video marketing in nature tourism: Media richness perspective

Ari V. Alamäki2019

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Articlebronze2019

Triggering effects of mobile video marketing in nature tourism: Media richness perspective

Ari V. Alamäki · Juho Antti Pesonen · Amir Dirin

108 citations·0/0 files stored·Information Processing & Management

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Digital Marketing and Social Media Diverse Aspects of Tourism Research Marketing and Advertising Strategies

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References

1978Mind in Society: The Development of Higher Psychological Processes 1986Organizational Information Requirements, Media Richness and Structural Design 2002Multimedia Learning 2016Understanding Customer Experience Throughout the Customer Journey 1991Why we buy what we buy: A theory of consumption values 2011What Makes Online Content Viral?2015From Multi-Channel Retailing to Omni-Channel Retailing 2004Building Effective Online Marketplaces with Institution-Based Trust

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Year2019

Typearticle

Published2019-01-18

VenueInformation Processing & Management

ISSN-L0020-0271

Languageen

Citations108

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.1016/j.ipm.2019.01.003

openalex_workW2909972866

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