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• 1981Perceptions of the Sales Job: How Students Compare with Industrial Salespeople56 cited
• 1993An exploratory study of reverse causality relationships among sales force turnover variables52 cited
• 1993The Appeal of Personal Selling as a Career: A Decade Later46 cited
• 2010A Cross-National Investigation of Student Intentions to Pursue a Sales Career45 cited
• 1990The Relationship of Job Image, Performance, and Job Satisfaction to Inactivity-Proneness of Direct Salespeople36 cited
• 2006Television and Movie Representations of Salespeople: Beyond Willy Loman34 cited
• 2013Women's Perceptions of Personal Selling: Some Positive Results31 cited
• 1998A Cross-National Investigation of Student Attitudes toward Personal Selling: Implications for Marketing Education23 cited
• 2013Female College Student Interest in a Sales Career: A Comparison23 cited
• 1969The outside Salesman: Interorganizational Link22 cited
• 1997TOWARD THE UNDERSTANDING OF ADVERTISING APPEALS IN TAIWANESE MAGAZINE ADS AND ITS IMPLICATIONS20 cited
• 1983An Experimental Approach to Improve Student Attitudes Toward Careers in Selling15 cited
• 1987The Sales Blitz: An Experiential Exercise for Use in College-Level Courses in Professional Selling6 cited