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• 1990Appreciating Brands as Assets Through Using a Two-Dimensional Model69 cited
• 2009Consumer preferences of store brands: Role of prior experiences and value consciousness68 cited
• 1989The strategic implications of clarifying how marketers interpret “brands”67 cited
• 1999Follow my leader? Lookalike retailer brands in non-manufacturer-dominated product markets in the UK65 cited
• 2010Brand‐self identity narratives in the James Bond movies64 cited
• 2019Definition, conceptualization and measurement of consumer-based retailer brand equity55 cited
• 1979The Strategy of Own Brands52 cited
• 2015Factors Influencing Customer Perceived Quality and Purchase Intention toward Private Labels in the Vietnam Market: The Moderating Effects of Store Image49 cited
• 1984The Market for Generic Brand Grocery Products: A Review and Extension49 cited
• 2015Understanding premium private labels: A consumer categorisation approach48 cited
• 2008Analysis of Consumer Perceptions and Preferences of Store Brands Versus National Brands: An Exploratory Study in an Emerging Market46 cited
• 1997Observations: Creating Effective Brand Names: A Study of the Naming Process44 cited
• 1989Branding in an Era of Retailer Dominance43 cited
• 2012