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The impact of perceived quality on online buying decisions
11 references·10 citing·52 second hopsampled
The impact of perceived quality on online buying decisions (2014)The impact of perceived quality on online…The contribution of neuroscience to consumer research: A conceptual framework and empirical review (2013)The contribution of neuroscie…The shopping brain: Math anxiety modulates brain responses to buying decisions (2011)The shopping brain: Math anxi…Neuromarketing: the hope and hype of neuroimaging in business (2010)Neuromarketing: the hope and …Contributions to decision neuroscience (2010)Contributions to decision neu…Analysis of neurophysiological reactions to advertising stimuli by means of EEG and galvanic skin response measures. (2009)Analysis of neurophysiologica…P300 and categorization in brand extension (2007)P300 and categorization in br…Neuroeconomics: How Neuroscience Can Inform Economics (2005)Neuroeconomics: How Neuroscie…Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations (1994)Country of Origin as a Stereo…The Effect of Price, Brand Name, and Store Name on Buyers’ Perceptions of Product Quality: An Integrative Review (1989)The Effect of Price, Brand Na…The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review (1989)The Effect of Price, Brand Na…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Electroencephalography Studies on Marketing Stimuli: A Literature Review and Future Research Agenda (2024)Electroencephalography Studie…Influence of Utilitarian and Hedonic Attributes on Willingness to Pay Green Product Premiums and Neural Mechanisms in China: An ERP Study (2023)Influence of Utilitarian and …A Bibliometric Analysis of Consumer Neuroscience towards Sustainable Consumption (2023)A Bibliometric Analysis of Co…The impact of cognitive conflict on product-service system value cocreation: An event-related potential perspective (2021)The impact of cognitive confl…Electroencephalogram-Based Preference Prediction Using Deep Transfer Learning (2020)Electroencephalogram-Based Pr…ERP Perspective Analysis of PSS Component and Decision-Making (2019)ERP Perspective Analysis of P…The impact of customer cognitive competence on online service decision-making: an event-related potentials perspective (2017)The impact of customer cognit…Is your brain green? An ERP based study of consumers' choice over recycling services (2017)Is your brain green? An ERP b…Means-end chain approach for exploring the motivation of ready-to-drink tea consumers (2016)Means-end chain approach for …The impact of emotional involvement on online service buying decisions (2015)The impact of emotional invol…Human Inference: Strategies and Shortcomings of Social Judgment. 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References

  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence19,034 cited
  • 2005Neuroeconomics: How Neuroscience Can Inform Economics2,163 cited
  • 1989The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review1,638 cited
  • 2010Neuromarketing: the hope and hype of neuroimaging in business1,112 cited
  • 1994Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations776 cited
  • 1989The Effect of Price, Brand Name, and Store Name on Buyers’ Perceptions of Product Quality: An Integrative Review409 cited
  • 2009Analysis of neurophysiological reactions to advertising stimuli by means of EEG and galvanic skin response measures.270 cited
  • 2013The contribution of neuroscience to consumer research: A conceptual framework and empirical review172 cited
  • 2007P300 and categorization in brand extension109 cited
  • 2011The shopping brain: Math anxiety modulates brain responses to buying decisions70 cited
  • 2010Contributions to decision neuroscience10 cited

Cited by

  • 2020Electroencephalogram-Based Preference Prediction Using Deep Transfer Learning40 cited
  • 2024Electroencephalography Studies on Marketing Stimuli: A Literature Review and Future Research Agenda29 cited

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2023
A Bibliometric Analysis of Consumer Neuroscience towards Sustainable Consumption
28 cited
  • 2016Means-end chain approach for exploring the motivation of ready-to-drink tea consumers21 cited
  • 2023Influence of Utilitarian and Hedonic Attributes on Willingness to Pay Green Product Premiums and Neural Mechanisms in China: An ERP Study20 cited
  • 2015The impact of emotional involvement on online service buying decisions20 cited
  • 2021The impact of cognitive conflict on product-service system value cocreation: An event-related potential perspective19 cited
  • 2017The impact of customer cognitive competence on online service decision-making: an event-related potentials perspective17 cited
  • 2019ERP Perspective Analysis of PSS Component and Decision-Making11 cited
  • 2017Is your brain green? An ERP based study of consumers' choice over recycling services5 cited