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Effects of Alternative Types of Influence Strategies under Different Channel Dependence Structures

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1987

Output Sector Munificence Effects on the Internal Political Economy of Marketing Channels

630 cited

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1999Toward an encompassing theory of business marketing relationships (BMRS) and interpersonal commercial relationships (ICRS): An empirical generalization117 cited
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2011Dimensions and outcomes of B2B relational exchange: a meta‐analysis78 cited
1999Managing Trade Promotions in the Context of Market Power69 cited
1995Measuring the sources of marketing channel power: A comparison of alternative approaches67 cited
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