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Ease of Message Processing as a Moderator of Repetition Effects in Advertising

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References

1979Effects of message repetition and position on cognitive response, recall, and persuasion.813 cited
1986Situational Effects of Advertising Repetition: The Moderating Influence of Motivation, Ability, and Opportunity to Respond356 cited
1982The Effects of Television Commercial Repetition on Cognitive Response and Message Acceptance181 cited
1988What Does Familiarity Breed? Complexity as a Moderator of Repetition Effects in Advertisement Evaluation170 cited

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2003Online Consumer Behavior: A Review and Agenda for Future Research142 cited
2014Why the little things matter: Exploring situational influences on customers' self-service technology decisions

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2015The Effects of Gain Versus Loss Message Framing and Point of Reference on Consumer Responses to Green Advertising101 cited

1993Attention versus Distraction: The Interactive Effect of Program Involvement and Attentional Devices on Commercial Processing99 cited

2000Enhancing motivation, ability, and opportunity to process public relations messages96 cited