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Media mix modeling – A Monte Carlo simulation study
4 references·0 citing·15 second hop
Media mix modeling – A Monte Carlo simulation study (2014)Media mix modeling – A Monte Carlo simula…Data-driven multi-touch attribution models (2011)Data-driven multi-touch attri…Modeling Marketing Mix (2006)Modeling Marketing MixMarket response models: Econometric and time series analysis (1991)Market response models: Econo…Market Response Models: Econometric and Time Series Analysis (1989)Market Response Models: Econo…Exploitation and exploration in a performance based contextual advertising system (2010)The path to purchase and attribution modeling: Introduction to special section (2016)Beyond the Last Touch: Attribution in Online Advertising (2018)Bridging marketing theory and big data analytics: The taxonomy of marketing attribution (2020)Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Basic Marketing: A Managerial Approach (1978)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Еfficiency of marketing communications in banks (2017)A Primer on Out-of-the-Box AI Marketing Mix Models (2024)Forecasting and operational research: a review (2008)Product Innovations, Advertising, and Stock Returns (2008)Product Innovations, Advertising, and Stock Returns (2009)Decline and variability in brand loyalty (1997)Product Proliferation: An Empirical Analysis of Product Line Determinants and Market Outcomes (1999)Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement (2022)
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References

  • 1989Market Response Models: Econometric and Time Series Analysis480 cited
  • 1991Market response models: Econometric and time series analysis356 cited
  • 2011Data-driven multi-touch attribution models132 cited
  • 2006Modeling Marketing Mix27 cited

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