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Cited by

• 2000Does Bat Day Make Cents? The Effect of Promotions on the Demand for Major League Baseball155 cited
• 2003Incommensurate Resources: Not Just More of the Same119 cited
• 1999PRICING STRATEGY & PRACTICE“Why did you do that?” The important role of inferred motive in perceptions of price fairness116 cited
• 1985Reference Prices and Deception in Newspaper Advertising114 cited
• 2012Impact of Integrated Marketing Communication on Consumer Behaviour: Effects on Consumer Decision – Making Process100 cited
• 1994The use and perceived fairness of price-setting rules in the bulk electricity market94 cited
• 2007Partitioned pricing: Can we always divide and prosper?86 cited
• 1985Retailing without stores: An examination of catalog shoppers86 cited
• 1992Comparative Price Advertising: Informative or Deceptive?67 cited
• 2011Modeling e‐coupon proneness as a mediator in the extended TPB model to predict consumers' usage intentions60 cited
• 2011Reduce Content or Raise Price? The Impact of Persuasion Knowledge and Unit Price Increase Tactics on Retailer and Product Brand Attitudes60 cited
• 1987Shoppers' Awareness of Retail Grocery Prices60 cited
• 1971"Psychophysics of Prices": A Reappraisal57 cited
• 2009