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ADVERTISING EXPENDITURE AND CONSUMER DEMAND 1 · Study

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ArticleADVERTISING EXPENDITURE AND CONSUMER DEMAND 1

Peter J. Doyle1968

Article1968

ADVERTISING EXPENDITURE AND CONSUMER DEMAND 1

38 citations·0/0 files stored·Oxford Economic Papers

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Consumer Behavior and Marketing Influence

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1971Advertising and Market Concentration 1978THE LITERATURE OF ECONOMICS: THE CASE OF THE KINKED OLIGOPOLY DEMAND CURVE 1974Advertising, Concentration and Competition 1976The Influence of Market Structure on Industry Advertising Intensity 1979The economic benefits and costs of trademarks: Lessons for the developing countries 1981ADVERTISING AND THE PROPENSITY TO CONSUME*1996Allocating the promotional budget: revisiting the advertising and promotion‐to‐sales ratio

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Year1968

Typearticle

Published1968-11-01

VenueOxford Economic Papers

ISSN-L0030-7653

Languageen

Citations38

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1093/oxfordjournals.oep.a041105

openalex_workW2336575552

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