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ADVERTISING EXPENDITURE AND CONSUMER DEMAND 1
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ADVERTISING EXPENDITURE AND CONSUMER DEMAND 1 (1968)ADVERTISING EXPENDITURE AND CONSUMER DEMA…Allocating the promotional budget: revisiting the advertising and promotion‐to‐sales ratio (1996)Allocating the promotional bu…ADVERTISING AND THE PROPENSITY TO CONSUME* (1981)ADVERTISING AND THE PROPENSIT…The economic benefits and costs of trademarks: Lessons for the developing countries (1979)The economic benefits and cos…THE LITERATURE OF ECONOMICS: THE CASE OF THE KINKED OLIGOPOLY DEMAND CURVE (1978)THE LITERATURE OF ECONOMICS: …The Influence of Market Structure on Industry Advertising Intensity (1976)The Influence of Market Struc…Advertising, Concentration and Competition (1974)Advertising, Concentration an…Advertising and Market Concentration (1971)Advertising and Market Concen…Advertising and Competition (1964)Industrial Market Structure and Economic Performance. (1971)Consumer Behavior, Retailer Power and Market Performance in Consumer Goods Industries (1974)INFORMATION STRUCTURES OF PRODUCT MARKETS (1986)The Brand Awareness-to-Preference Link in Business Markets: (1996)Competition for attention in the digital age: The case of single releases in the recorded music industry (2017)Barriers to New Competition (1957)Advertising Market Structure and Performance (1967)Foreign Entry and Firm Advertising Intensity: Evidence from China (2014)An assessment of advertising effectiveness of Indian banks using Koyck model (2019)The Effect of Marketing Breadth and Competitive Spread on Category Growth (2021)Optimal Advertising Policy under Dynamic Conditions (1962)Advertising as Information (1974)Optimal Advertising Policy Under Dynamic Conditions (1976)Information and Consumer Behavior (1970)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Galbraith revisited: advertising in non-affluent societies (1980)The Economics of Imperfect Competition. (1933)PRICE THEORY AND BUSINESS BEHAVIOUR (1939)Barriers to New Competition (1956)An optimising model of price adjustment with missing information (2002)The Impact of Inflation and Uncertainty on the Optimum Markup Set by Firms (2002)The Sweezy model of price competition among private labels of chain stores (2017)The General Theory of Employment, Interest and Money. (1936)Theory of the Consumption Function (1957)A New Measure of Minimum Efficient Plant Size in UK Manufacturing Industry (1980)A Simultaneous Equation Analysis of Advertising, Concentration and Profitability (1981)
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Cited by

  • 1971Advertising and Market Concentration96 cited
  • 1978THE LITERATURE OF ECONOMICS: THE CASE OF THE KINKED OLIGOPOLY DEMAND CURVE74 cited
  • 1974Advertising, Concentration and Competition63 cited
  • 1976The Influence of Market Structure on Industry Advertising Intensity25 cited
  • 1979The economic benefits and costs of trademarks: Lessons for the developing countries13 cited
  • 1981ADVERTISING AND THE PROPENSITY TO CONSUME*12 cited
  • 1996Allocating the promotional budget: revisiting the advertising and promotion‐to‐sales ratio8 cited

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