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Brand marketing, big data and social innovation as future research directions for engagement

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References

2011Customer Engagement3,657 cited
2014Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation3,261 cited
2003To Do or to Have? That Is the Question.1,197 cited
2009An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness1,039 cited
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2015On Integrating the Components of Self-Control478 cited
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2011If money doesn't make you happy, then you probably aren't spending it right388 cited
2016Who are you and what do you value? Investigating the role of personality traits and customer-perceived value in online customer engagement206 cited
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2015How to Capture Consumer experiences: A Context-Specific Approach To Measuring Engagement169 cited
2004Qualitative Media Measures: Newspaper Experiences40 cited

Cited by

2020From Purchasing Exposure to Fostering Engagement: Brand–Consumer Experiences in the Emerging Computational Advertising Landscape

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115 cited

2022The product life cycle revisited: an integrative review and research agenda33 cited

2020The Moderating Effect of Brand Trust on The Relationship Between Customer Brand Engagement and Brand Loyalty: A Conceptual Review12 cited

2025Consumer climate change engagement in fostering well-being and mitigation behaviors11 cited