Customer Acceptance of Online Banking in Developing Economies

Tahir Masood Qureshi · Muhammad Khaqan Zafar · Muhammad Bashir Khan

103 citations0/0 files storedThe Journal of Internet Banking and Commerce

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Technology Adoption and User Behaviour Customer Service Quality and Loyalty Health, Technology, Consumer Behavior

Abstract

Technology is affecting the life of every individual in this present age. Online banking is also one of the technologies which are getting recognition around the globe. There are a lot of customers around the world who are accepting this technology very quickly but in growing countries like Pakistan the adoption ratio is very high. There are many banks which are providing these facilities to customers. The basic purpose of this research is to evaluate the customer acceptance of online banking. Almost 50% of the clients shifted from traditional banking to online banking system. The core reason of this transfer is perceived usefulness, security and privacy provided by online banking.

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References

1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2019Diffusion of Innovations 1 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models 1992Extrinsic and Intrinsic Motivation to Use Computers in the Workplace 1 2004Consumer acceptance of online banking: an extension of the technology acceptance model 2000Factors Influencing the Adoption of Internet Banking 1999Adoption of Internet banking by Australian consumers: an empirical investigation 1991Crossing the Chasm

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