Introduction: Multimodality as challenge and resource for translation

Abstract

Translation is usually thought of as being about the printed word, but in today’s multimodal environment translators must take account of other signifying elements too. Words may interact with still and moving images, diagrams, music, typography or page layout. Multimodal meaning-making is deployed for promotional, political, expressive and informative purposes which must be understood and accounted for by technical translators, literary translators, copywriters, subtitlers, localisers, publishers and other professionals working with language and text.

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