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Von Anweisung bis Orientierung – die wandelbare Rolle interner Kommunikation aus Sicht der funktionalen PR-Forschung und ein Systematisierungsvorschlag

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157 cited

2014Why the PR strategy of storytelling improves employee engagement and adds value to CSR: An integrated literature review129 cited

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2019Interne Unternehmenskommunikation: Mitarbeiter und Führungskräfte informieren und motivieren8 cited