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Towards an understanding advertising standardisation in the European Union: a theoretical framework and research propositions
16 references·0 citing·40 second hop
Towards an understanding advertising standardisation in the European Union: a theoretical framework and research propositions (2006)Towards an understanding advertising stan…Advances in Consumer Research (2025)Advances in Consumer ResearchGlobal marketing and advertising: understanding cultural paradoxes (2005)Global marketing and advertis…International Market Segmentation Based on Consumer–Product Relations (1999)International Market Segmenta…International Market Segmentation Based on Consumer-Product Relations (1999)International Market Segmenta…Emotional Response to Television Commercials: Facial EMG vs. Self-Report (1999)Emotional Response to Televis…Global marketing and advertising: understanding cultural paradoxes (1998)Global marketing and advertis…Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries (1996)Business Advertising Appeals …Review of a 40‐year debate in international advertising (1995)Review of a 40‐year debate in…Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures (1994)Marketing Strategy-Performanc…Total global strategy: Managing for worldwide competitive advantage (1993)Total global strategy: Managi…Standardization vs. Specialization: An Examination of Westernization in Japanese Advertising (1992)Standardization vs. Specializ…Culture and interpersonal communication (1989)Culture and interpersonal com…Reflections of Culture: An Analysis of Japanese and American Advertising Appeals (1987)Reflections of Culture: An An…Cultural Differences and Advertising Expression: A Comparative Content Analysis of Japanese and U.S. Magazine Advertising (1987)Cultural Differences and Adve…Measurement of Business Performance in Strategy Research: A Comparison of Approaches (1986)Measurement of Business Perfo…Customizing global marketing (1986)Customizing global marketingCulture's Consequences: International Differences in Work-Related Values. (1983)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Cultures and Organizations: Software of the Mind. (1993)Hofstede's dimensions of culture in international marketing studies (2006)The Hofstede model (2010)Gender stereotypes in advertising: a review of current research (2016)On the Measurement of Organizational Slack (1981)Tobin's $q$ Ratio and Industrial Organization (1981)Strategic alignment: Leveraging information technology for transforming organizations (1999)Corporate Social and Financial Performance: A Meta-Analysis (2003)Entrepreneurial Orientation and Business Performance: An Assessment of past Research and Suggestions for the Future (2009)The nature of human values (1973)Assessing Measurement Invariance in Cross‐National Consumer Research (1998)Marketing management: analysis. planning. implementation and control (2000)Marketing renaissance: How research in emerging markets advances marketing science and practice (2006)Strengthening Stakeholder–Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives (2008)Measuring Hofstede's Five Dimensions of Cultural Values at the Individual Level: Development and Validation of CVSCALE (2011)Industrial Market Structure and Economic Performance. (1971)The External Control of Organizations. (1978)Research in Organizational Behavior (1984)The Impact of Market Knowledge Competence on New Product Advantage: Conceptualization and Empirical Examination (1998)Agency Relationships in Family Firms: Theory and Evidence (2001)Innovation, organizational capabilities, and the born-global firm (2004)Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture (1999)What did GLOBE really measure? Researchers’ minds versus respondents’ minds (2006)Cultural difference in motivations for using social network sites: A comparative study of American and Korean college students (2010)A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness (1999)A review and meta-analysis of country-of-origin research (1999)How perceived brand globalness creates brand value (2002)Organizational Culture and Marketing: Defining the Research Agenda (1989)Standardization of International Marketing Strategy: Some Research Hypotheses (1989)Measuring Organizational Cultures: A Qualitative and Quantitative Study Across Twenty Cases (1990)The Influence of Cultural Individualism-Collectivism, Self Construals, and Individual Values on Communication Styles Across Cultures (1996)Cultural Intelligence: Its Measurement and Effects on Cultural Judgment and Decision Making, Cultural Adaptation and Task Performance (2007)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)A Collective Fear of the Collective: Implications for Selves and Theories of Selves (1994)Cross‐cultural consumer values, needs and purchase behavior (2002)Measuring Culture Outside the Head: A Meta-Analysis of Individualism—Collectivism in Cultural Products (2008)
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References

  • 2025Advances in Consumer Research13,486 cited
  • 1986Measurement of Business Performance in Strategy Research: A Comparison of Approaches3,502 cited
  • 1994Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures2,181 cited
  • 1989Culture and interpersonal communication1,074 cited
  • 2005Global marketing and advertising: understanding cultural paradoxes813 cited
  • 1987Reflections of Culture: An Analysis of Japanese and American Advertising Appeals380 cited
  • 1993Total global strategy: Managing for worldwide competitive advantage370 cited
  • 1996Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries357 cited
  • 1999International Market Segmentation Based on Consumer–Product Relations353 cited
  • 1986Customizing global marketing326 cited
  • 1998Global marketing and advertising: understanding cultural paradoxes325 cited
  • 1987Cultural Differences and Advertising Expression: A Comparative Content Analysis of Japanese and U.S. Magazine Advertising284 cited
  • 1995Review of a 40‐year debate in international advertising218 cited
  • 1999International Market Segmentation Based on Consumer-Product Relations211 cited
  • 1992

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Standardization vs. Specialization: An Examination of Westernization in Japanese Advertising
208 cited
  • 1999Emotional Response to Television Commercials: Facial EMG vs. Self-Report203 cited
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