this work references cited by second hopReferences
- 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
- 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
- 1991Structural Equations with Latent Variables.17,443 cited
- 2007Confirmatory factor analysis for applied research15,614 cited
- 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
- 1999Whence Consumer Loyalty?7,319 cited
- 1989LISREL 7 : user's reference guide6,783 cited
- 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
- 2015A Beginner's Guide to Structural Equation Modeling6,602 cited
- 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
- 1995Building Strong Brands4,432 cited
- 1991Managing Brand Equity3,818 cited
- 1996Measuring Brand Equity Across Products and Markets3,591 cited
- 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
- 1990Consumer Evaluations of Brand Extensions3,266 cited
Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work