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Shopping Behaviour of Generation Y: A Comparison of Czech Republic and Slovakia

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References

2013Generation Y vs. Baby Boomers: Shopping behavior, buyer involvement and implications for retailing516 cited
2008What drives college-age Generation Y consumers?493 cited
2009Fashion retailing and the bottom line: The effects of generational cohorts, gender, fashion fanship, attitudes and impulse buying on fashion expenditure225 cited
2011Selling to Millennials with online reviews183 cited
2011How cool brands stay hot: branding to generation Y69 cited
2009“More than words”: screencasting as a reference tool47 cited
2011Getting Generation Y to attend: Friends, interactivity and half-time entertainment33 cited
2013Generation Y Consumer Shopping Styles: Evidence from South Africa27 cited

Cited by

2019Customer segmentation based on psychographic and demographic aspects as a determinant of customer targeting in the online environment11 cited
2021ONLINE GROCERY SHOPPING IS A PRIVILEGE OF MILLENNIAL CUSTOMERS. STILL TRUTH IN COVID-19 PANDEMIC?10 cited

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