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Tüketicilerin Markaya Duyduğu Güven ve Marka Bağlılığı İlişkisi

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References

1999Consumers' Trust in a Brand and the Link to Brand Loyalty679 cited
2009Individual Swift Trust and Knowledge-Based Trust in Face-to-Face and Virtual Team Members513 cited
2008Risk aversion and brand loyalty: the mediating role of brand trust and brand affect343 cited
2008Factors influencing consumer behaviour239 cited
2008The moderator effect of monetary sales promotion on the relationship between brand trust and purchase behaviour116 cited
2005Internet Banking–An Empirical Investigation of a Trust and Loyalty Model for New Zealand Banks46 cited
2012Studying brand loyalty in the cosmetics industry27 cited

Cited by

2018MARKA TUTUMU İLE İMAJININ MARKA DEĞERİ VE GÜVENİ YARATILMASINDAKİ ROLÜ, TÜKETİCİNİN SATIN ALMA NİYETİ ÜZERİNDEKİ ETKİLERİ10 cited

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