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Multiple “buy buttons” in the brain: Forecasting chocolate sales at point-of-sale based on functional brain activation using fMRI

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References

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2010Neuromarketing: the hope and hype of neuroimaging in business1,064 cited
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2007How actions create – not just reveal – preferences270 cited
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2006Neural correlates of culturally familiar brands of car manufacturers130 cited
2007Favorite brands as cultural objects modulate reward circuit112 cited
2014Neural Activity Reveals Preferences without Choices102 cited

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2018Can neuromarketing add value to the traditional marketing research? An exemplary experiment with functional near-infrared spectroscopy (fNIRS)103 cited

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2020Seeing it is like Touching It: Unraveling the Effective Product Presentations on Online Apparel Purchase Decisions and Brain Activity (An fMRI Study)79 cited

2019What can neuroscience offer marketing research?74 cited

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2019Building a Foundation for Neuromarketing And Consumer Neuroscience Research66 cited

2018The application of mobile fNIRS to “shopper neuroscience” – first insights from a merchandising communication study65 cited

2018Scenario Thinking60 cited

2020Fundamentals of neuromarketing: What is it all about?59 cited

2021Methodological structure for future consumer neuroscience research58 cited

2023Consumer neuroscience on branding and packaging: A review and future research agenda48 cited

2022Decision neuroscience and neuroeconomics: Recent progress and ongoing challenges39 cited

2021Environmental neuroeconomics: how neuroscience can inform our understanding of human responses to climate change36 cited

2019‘Shaping perceptions’: Exploring how the shape of transparent windows in packaging designs affects product evaluation35 cited

2020What’s in the brain for us: a systematic literature review of neuroeconomics and neurofinance33 cited