The impact of Green Marketing on Customer satisfaction and Envi- ronmental safety

Rashad Yazdanifard · Igbazua Erdoo Mercy

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Environmental Sustainability in Business Customer Service Quality and Loyalty Sustainable Supply Chain Management

Abstract

1 Abstract . Green revolution, going green, environmental protection, sustainable life style, sustainable development, protecting our earth and many more have become a natural phenomenon in our everyday life. Green marketing is a tool used by many companies in various industries to follow this trend. There have been a lot of literature review on green marketing over the years, this paper analysis the impact of green marketing strategies on customer satisfaction and environmental safety using comprehensive literature review. As a result, this paper can be used by researchers who need to find out the impact of green marketing on customer satisfaction and environmental safety .

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References

2000Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments 1982An Investigation into the Determinants of Customer Satisfaction 1998A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction 1989A Critical review of consumer satisfaction 1987Expectations and Norms in Models of Consumer Satisfaction 1997Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy 1983Modeling Consumer Satisfaction Processes Using Experience-Based Norms 2003Green and competitive

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2014The impact of corporate social responsibility factors on the competitiveness of small and medium-sized enterprises 2016The influence of green marketing on consumer purchase behavior 2022Green Marketing Practices Related to Key Variables of Consumer Purchasing Behavior 2018What drives green brand switching behavior?2020Green supply management and green marketing strategy on green purchase intention: SMEs cases

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