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Asian Brand Strategy
16 references·0 citing·36 second hop
Asian Brand Strategy (2015)Asian Brand StrategyThe fortune at the bottom of the pyramid (2010)The fortune at the bottom of …Brands and Branding: Research Findings and Future Priorities (2006)Brands and Branding: Research…A perspective on regional and global strategies of multinational enterprises (2004)A perspective on regional and…Celebrity Endorsement: A Literature Review (1999)Celebrity Endorsement: A Lite…The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China (1998)The Animosity Model of Foreig…Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Market-Based Assets and Share…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Building Strong Brands (1995)Building Strong BrandsA Model of Perceived Risk and Intended Risk-Handling Activity (1994)A Model of Perceived Risk and…Cultures and Organizations: Software of the Mind. (1993)Cultures and Organizations: S…Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Culture and the Self: Implica…The consequences of modernity (1990)The consequences of modernityWho is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…Local Knowledge: Further Essays In Interpretive Anthropology (1983)Local Knowledge: Further Essa…Availability: A heuristic for judging frequency and probability (1973)Availability: A heuristic for…The Structure of Scientific Revolutions (1963)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Possessions and the Extended Self (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Belief in the law of small numbers. (1971)Subjective probability: A judgment of representativeness (1972)On the psychology of prediction. (1973)Judgment under Uncertainty: Heuristics and Biases (1974)Judgment under Uncertainty: Heuristics and Biases (1975)Telling more than we can know: Verbal reports on mental processes. (1977)A circumplex model of affect. (1980)Culture's Consequences: International Differences in Work-Related Values. (1983)Motivation and Personality (1997)The Emerging Field of Emotion Regulation: An Integrative Review (1998)Subjective well-being: Three decades of progress. (1999)The weirdest people in the world? (2010)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Comparative fit indexes in structural models. (1990)Developing and validating a multidimensional consumer-based brand equity scale (2001)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)Comparing Media Systems (2004)The Practice Turn in Contemporary Theory (2005)Consumer Culture Theory (CCT): Twenty Years of Research (2005)Quality and trustworthiness in qualitative research in counseling psychology. (2005)Sampling Knowledge: The Hermeneutics of Snowball Sampling in Qualitative Research (2008)Misery Loves Companies: Rethinking Social Initiatives by Business (2003)“Implicit” and “Explicit” CSR: A Conceptual Framework for a Comparative Understanding of Corporate Social Responsibility (2008)The Business Model: Recent Developments and Future Research (2011)Affective, Continuance, and Normative Commitment to the Organization: A Meta-analysis of Antecedents, Correlates, and Consequences (2002)Dimensionalizing Cultures: The Hofstede Model in Context (2011)Conservation of Resources in the Organizational Context: The Reality of Resources and Their Consequences (2017)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)
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References

  • 1991Culture and the Self: Implications for Cognition, Emotion, and Motivation21,977 cited
  • 1990The consequences of modernity19,342 cited
  • 1993Cultures and Organizations: Software of the Mind.17,690 cited
  • 1973Availability: A heuristic for judging frequency and probability9,980 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1983Local Knowledge: Further Essays In Interpretive Anthropology5,052 cited
  • 1995Building Strong Brands4,432 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
  • 2010The fortune at the bottom of the pyramid2,366 cited
  • 1998Market-Based Assets and Shareholder Value: A Framework for Analysis2,363 cited
  • 2006Brands and Branding: Research Findings and Future Priorities2,326 cited
  • 1994A Model of Perceived Risk and Intended Risk-Handling Activity2,037 cited
  • 1999Celebrity Endorsement: A Literature Review1,734 cited
  • 2004A perspective on regional and global strategies of multinational enterprises1,662 cited
  • 1998

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The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China
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