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An Experiment in the Economics of Advertising
16 references·0 citing·38 second hop
An Experiment in the Economics of Advertising (1982)An Experiment in the Economics of Adverti…Advances in Consumer Research (2025)Advances in Consumer ResearchThe effect of advertising on competition: a survey (1979)The effect of advertising on …Interbrand Choice, Strategy, and Bilateral Market Power (1978)Interbrand Choice, Strategy, …Entry Deterrence in the Ready-to-Eat Breakfast Cereal Industry (1978)Entry Deterrence in the Ready…Interbrand Choice, Strategy, and Bilateral Market Power (1977)Interbrand Choice, Strategy, …The Economics of Information (1976)The Economics of InformationAdvertising, Concentration, and Price-Cost Margins (1976)Advertising, Concentration, a…The Economic Consequences of Advertising (1975)The Economic Consequences of …Changing Brand Attitudes Through Modification of Cognitive Structure (1975)Changing Brand Attitudes Thro…Advertising and market power (1975)Advertising and market powerAdvertising as Information (1974)Advertising as InformationAdvertising and Market Power (1974)Advertising and Market PowerFree Competition and the Optimal Amount of Fraud (1973)Free Competition and the Opti…The Effect of Advertising on the Price of Eyeglasses (1972)The Effect of Advertising on …Repetition in Media Models: A Laboratory Technique (1971)Repetition in Media Models: A…The Economics of Information (1961)The Economics of InformationIndustrial Market Structure and Economic Performance. (1971)MONOPOLISTIC COMPETITION AND OPTIMUM PRODUCT DIVERSITY (1975)A New Approach to Consumer Theory (1976)Sources of Market Pioneer Advantages in Consumer Goods Industries (1985)The Economics of Product Variety: A Survey (1990)Mergers with Differentiated Products: The Case of the Ready-to-Eat Cereal Industry (2000)Information and Consumer Behavior (1970)Advertising and Entry Deterrence: An Exploratory Model (1983)Contestability vs. competition (1984)Chapter 8 Mobility barriers and the value of incumbency (1989)Crime and Punishment: An Economic Approach (1968)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)Experimental and Quasi-Experimental Designs for Research (1963)Readings in Attitude Theory and Measurement (1968)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Service recovery: Impact on satisfaction and intentions (1995)Attitude change: Multiple roles for persuasion variables. (1998)Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence (2002)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Signaling in Retrospect and the Informational Structure of Markets (2002)Neoliberalism, higher education and the knowledge economy: from the free market to knowledge capitalism (2005)The Evolution of Cooperation (1981)The Role of Market Forces in Assuring Contractual Performance (1981)Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods (1998)Legislators and Interest Groups: How Unorganized Interests Get Represented (1986)Foundations of Corporate Success (1995)Does the Internet Make Markets More Competitive? Evidence from the Life Insurance Industry (2002)The Categorical Imperative: Securities Analysts and the Illegitimacy Discount (1999)The Contributions of the Economics of Information to Twentieth Century Economics (2000)What Makes a Helpful Online Review? A Study of Customer Reviews on Amazon.Com1 (2010)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)Franchising: Firms, Markets, and Intangible Assets (1976)The Contributions of Industrial Organization To Strategic Management, (1981)First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions (1992)
this work references cited by second hop

References

  • 2025Advances in Consumer Research13,264 cited
  • 1961The Economics of Information5,253 cited
  • 1973Free Competition and the Optimal Amount of Fraud3,943 cited
  • 1974Advertising as Information3,430 cited
  • 1976The Economics of Information3,287 cited
  • 1978Entry Deterrence in the Ready-to-Eat Breakfast Cereal Industry869 cited
  • 1972The Effect of Advertising on the Price of Eyeglasses363 cited
  • 1974Advertising and Market Power318 cited
  • 1979The effect of advertising on competition: a survey310 cited
  • 1975Changing Brand Attitudes Through Modification of Cognitive Structure296 cited
  • 1975Advertising and market power246 cited
  • 1978Interbrand Choice, Strategy, and Bilateral Market Power233 cited
  • 1976Advertising, Concentration, and Price-Cost Margins195 cited
  • 1975The Economic Consequences of Advertising135 cited
  • 1977Interbrand Choice, Strategy, and Bilateral Market Power120 cited
  • 1971Repetition in Media Models: A Laboratory Technique117 cited

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