References

• 1971Social Marketing: An Approach to Planned Social Change1,780 cited
• 1999No Logo: Taking Aim at the Brand Bullies1,049 cited
• 2003World on fire: how exporting free market democracy breeds ethnic hatred and global instability851 cited
• 2002Voluntary simplicity and the ethics of consumption576 cited
• 2003Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development554 cited
• 2005Fair Trade: Market-Driven Ethical Consumption424 cited
• 2006Fair trade: market-driven ethical consumption405 cited
• 2005A history of schools of marketing thought322 cited
• 2004Voluntary Simplicity: Characterization, Select Psychological Implications, and Societal Consequences287 cited
• 2002Strategic options in fair trade retailing228 cited
• 2004Collaborating with Activists: How Starbucks Works with NGOs225 cited
• 2002The death of the West : how dying populations and immigrant invasions imperil our country and civilization223 cited
• 1997The problems of translating fair trade principles into consumer purchase behaviour172 cited
• 1998Balancing Performance, Ethics, and Accountability158 cited
• 2002Ethical Challenges of Social Marketing148 cited