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ArticleKundenorientierung mit System

Christian Homburg1998

Article1998

Kundenorientierung mit System

Christian Homburg · Harald Werner

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Corporate Governance and Management Customer Service Quality and Loyalty Service and Product Innovation

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2004Customer Relationship Management:Strategische Ausrichtung statt IT-getriebenem Aktivismus 2009Das Konzept der kundenorientierten Unternehmensführung 2003Verfahren zur Messung der Kundenzufriedenheit im Überblick 1998Operationalisierung von Kundenzufriedenheit und Kundenbindung 2004Methoden zur Identifikation von Basis-, Leistungs- und Begeisterungsfaktoren 2009Kundenzufriedenheit und Kundenwert

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Year1998

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Published1998-01-01

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Citations82

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ShelfCorporate Governance and Management

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openalex_workW2402155144

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