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Der Paradox-of-Choice-Effekt: Wenn individuelle Entscheidungsstile eine Auswahl ins Negative verkehren
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References

  • 1994The magical number seven, plus or minus two: Some limits on our capacity for processing information.17,161 cited
  • 1955A BEHAVIORAL MODEL OF RATIONAL CHOICE15,851 cited
  • 2000When choice is demotivating: Can one desire too much of a good thing?2,564 cited
  • 2002Maximizing versus satisficing: Happiness is a matter of choice.1,817 cited
  • 1986A Methodology for Profiling Consumers' Decision‐Making Styles1,182 cited
  • 1957Models of man, social and rational : mathematical essays on rational human behavior in a social setting1,080 cited
  • 2010Can There Ever Be Too Many Options? A Meta-Analytic Review of Choice Overload1,071 cited
  • 1992Choice under Conflict: The Dynamics of Deferred Decision1,013 cited
  • 1992The Influence of Anticipating Regret and Responsibility on Purchase Decisions802 cited
  • 2003When More Is Less and Less Is More: The Role of Ideal Point Availability and Assortment in Consumer Choice673 cited
  • 2011Too Much of a Good Thing668 cited
  • 1997Cognitive Effort, Affect, and Choice422 cited
  • 2003Face consciousness and risk aversion: Do they affect consumer decision‐making?419 cited
  • 2005Internet versus bricks-and-mortar retailers: An investigation into intangibility and its consequences410 cited

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German Consumer Decision‐Making Styles
226 cited
  • 1996Adolescent consumer decision-making styles: The consumer socialization perspective207 cited
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