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An Investigation of the Relationship Between Perceived Risk and Product Involvement · Study

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ArticleAn Investigation of the Relationship Between Perceived Risk and Product Involvement

Utpal M. Dholakia1997

Article1997

An Investigation of the Relationship Between Perceived Risk and Product Involvement

Utpal M. Dholakia

118 citations·0/0 files stored·ACR North American Advances

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Technology Adoption and User Behaviour Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification

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2020A meta-analytic review of food safety risk perception 2016Environmentally sustainable innovation: Expected attributes in the purchase of green products 2019Effects of perceived safety, involvement and perceived service quality on loyalty intention among ride-sourcing passengers 2022Exploring green product attributes and their effect on consumer behaviour: A systematic review 2008A cross‐national examination of consumer perceived risk in the context of non‐deceptive counterfeit brands 2003Factors Influencing Successful Brand Extensions 2016The Impact of Presentation Mode and Product Type on Online Impulse Buying Decisions 2006Influence of perceived risk on store brand proneness

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Year1997

Typearticle

Published1997-01-01

VenueACR North American Advances

ISSN-L0098-9258

Languageen

Citations118

Files0 public / 0

ShelfTechnology Adoption and User Behaviour

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openalex_workW2408877993

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