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An Investigation of the Relationship Between Perceived Risk and Product Involvement
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  • 2020A meta-analytic review of food safety risk perception191 cited
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  • 2019Effects of perceived safety, involvement and perceived service quality on loyalty intention among ride-sourcing passengers118 cited
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  • 2003Factors Influencing Successful Brand Extensions106 cited
  • 2016The Impact of Presentation Mode and Product Type on Online Impulse Buying Decisions78 cited
  • 2006Influence of perceived risk on store brand proneness72 cited
  • 2014Consumer identification with store brands: Differences between consumers according to their brand loyalty45 cited
  • 2010‘Thinking and feeling’ products and ‘utilitarian and value-expressive’ appeals in contemporary TV advertising: A content analytic test of functional matching and the FCB model39 cited
  • 2006Shopping Online or Not? Cognition and Personality Matters35 cited
  • 2023Willingness to participate in virtual reality technologies: Public adoption and policy perspectives for marine conservation31 cited
  • 2005Success in complex decision contexts: The impact of consumer knowledge, involvement, and risk willingness on return on investments in mutual funds and stocks

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29 cited
  • 2023How Does Service Quality Improve Consumer Loyalty in Sports Fitness Centers? The Moderating Role of Sport Involvement28 cited
  • 2013Does consumers' personal involvement have an influence on store brand buying proneness?26 cited
  • 2011Exploring the multidimensional role of involvement and perceived risk in brand extension23 cited