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• 2015Celebrity endorsements, self-brand connection and relationship quality82 cited
• 2013The moderating role of consumer personality and source credibility in celebrity endorsements68 cited
• 2017The Influence of Marketing Intelligence on Business Competitive Advantage (A Study of Diamond Bank Plc)62 cited
• 1992Commentary: Celebrity Endorsers: Do You Get What You Pay for?53 cited
• 2014The impact of a celebrity endorser’s credibility on consumer self-brand connection and brand evaluation51 cited
• 2017Celebrity Endorsement and Consumer Buying Intention With Relation to the Television Advertisement for Perfumes50 cited
• 2000Young Consumers’ Responses to Event Sponsorship Advertisements of Unhealthy Products: Implications of Schema-triggered Affect Theory50 cited
• 2005Asian Brand Strategy: How Asia Builds Strong Brands50 cited
• 2016Sometimes a celebrity holding a negative public image is the best product endorser46 cited
• 2012Breaking through the Clutter in Media Environment: How Do Celebrities Help?42 cited
• 2010Beardedness in advertising: Effects on endorsers' credibility and purchase intention39 cited
• 2017Celebrity Endorsement in Advertising: A double-edged Sword34 cited
• 2014Effect of Celebrity Endorsement in Advertising Activities by Product Type33 cited