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Marketing is everything.
0 references·16 citing·52 second hopsampled
Marketing is everything. (1991)Marketing is everything.From fragile to agile: marketing as a key driver of entrepreneurial internationalization (2018)From fragile to agile: market…On the road to prosumption: marketing discourse and the development of consumer competencies (2012)On the road to prosumption: m…Successful brand management in SMEs: a new theory and practical hints (2005)Successful brand management i…Organizational learning and market orientation: interface and effects on performance (2005)Organizational learning and m…A Taxonomy of Born-global Firms (2005)A Taxonomy of Born-global Fir…Uncovering “theories‐in‐use”: building luxury wine brands (2004)Uncovering “theories‐in‐use”:…The effect of market orientation on buyer–seller relationship satisfaction (2003)The effect of market orientat…New Products, Upgrades, and New Releases: A Rationale for Sequential Product Introduction (1997)New Products, Upgrades, and N…The determinants of entrepreneurial activity (1995)The determinants of entrepren…Strategic Alliances: A Synthesis of Conceptual Foundations (1995)Strategic Alliances: A Synthe…Marketing in the new millennium (1995)Marketing in the new millenni…Internal marketing: a review and some interdisciplinary research challenges (1995)Internal marketing: a review …An Approach for Determining Optimal Product Sampling for the Diffusion of a New Product (1995)An Approach for Determining O…Categorizing brands: Evolutionary processes underpinned by two key dimensions (1993)Categorizing brands: Evolutio…New Product Models: Practice, Shortcomings and Desired Improvements (1992)New Product Models: Practice,…Marketing's Contribution to the Strategy Dialogue (1992)Marketing's Contribution to t…Capitalism, Socialism and Democracy (1997)Small firm internationalisation: an investigative survey and future research directions (2001)61. 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  • 1995Strategic Alliances: A Synthesis of Conceptual Foundations638 cited
  • 1992Marketing's Contribution to the Strategy Dialogue335 cited
  • 2003The effect of market orientation on buyer–seller relationship satisfaction323 cited
  • 2005A Taxonomy of Born-global Firms308 cited
  • 2005Successful brand management in SMEs: a new theory and practical hints261 cited
  • 1995Internal marketing: a review and some interdisciplinary research challenges258 cited
  • 1992New Product Models: Practice, Shortcomings and Desired Improvements258 cited
  • 2005Organizational learning and market orientation: interface and effects on performance238 cited
  • 1995Marketing in the new millennium230 cited
  • 1995The determinants of entrepreneurial activity195 cited
  • 2004Uncovering “theories‐in‐use”: building luxury wine brands182 cited
  • 2018From fragile to agile: marketing as a key driver of entrepreneurial internationalization169 cited
  • 2012On the road to prosumption: marketing discourse and the development of consumer competencies169 cited
  • 1997New Products, Upgrades, and New Releases: A Rationale for Sequential Product Introduction159 cited

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  • 1995An Approach for Determining Optimal Product Sampling for the Diffusion of a New Product156 cited
  • 1993Categorizing brands: Evolutionary processes underpinned by two key dimensions155 cited