Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Consumers' Perceived Functions of and Attitude Toward Corporate Sponsors of Small-scale Amateur Sporting Events

16 references·1 citing·50 second hop

FromToDepth

this work references cited by second hop

References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
2001Nature and Operation of Attitudes4,310 cited
2003Brand Synthesis: The Multidimensionality of Brand Knowledge1,911 cited
2004Brand Credibility, Brand Consideration, and Choice1,354 cited
2000Determinants of Sports Sponsorship Response1,015 cited
2006Achieving Marketing Objectives through Social Sponsorships799 cited
1997A model of image creation and image transfer in event sponsorship762 cited
1990Celebrity spokesperson and brand congruence610 cited
1996Brand Loyalty: The Link between Attitude and Behavior581 cited
2001Understanding sponsorship effects561 cited
2001Social identity effects in a belief-attitude-intentions hierarchy: Implications for corporate sponsorship457 cited
2010The differential roles of brand credibility and brand prestige in consumer brand choice436 cited
1983Commercial Sponsorship353 cited
1999Commentary - Sport as an Avenue of Tourism Development: An Analysis of the Positive and Negative Impacts of Sport Tourism338 cited
1999An investigation of match-up effects in sport sponsorship advertising: The implications of consumer advertising schemas

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

324 cited

1991Sponsorship and the Image of the Sponsor312 cited

Cited by

2024Brand perception and its relationships to satisfaction with a virtual sporting event8 cited