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A satisficing DEA model to measure the customer-based brand equity
16 references·0 citing·34 second hop
A satisficing DEA model to measure the customer-based brand equity (2016)A satisficing DEA model to measure the cu…Strategic Brand Management (2007)Strategic Brand ManagementA Beginner's Guide to Structural Equation Modeling (2004)A Beginner's Guide to Structu…Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…Book Review: Structural Equation Modeling: Concepts, Issues, and Applications (1997)Book Review: Structural Equat…Measuring customer‐based brand equity (1995)Measuring customer‐based bran…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…An application procedure for DEA (1989)An application procedure for …Some Models for Estimating Technical and Scale Inefficiencies in Data Envelopment Analysis (1984)Some Models for Estimating Te…Simulation and the Monte Carlo Method (1981)Simulation and the Monte Carl…Cost and Production Functions (1981)Cost and Production FunctionsMeasuring the efficiency of decision making units (1978)Measuring the efficiency of d…Models of Man. (1959)Models of Man.Chance-Constrained Programming (1959)Chance-Constrained ProgrammingThe Measurement of Productive Efficiency (1957)The Measurement of Productive…The Coefficient of Resource Utilization (1951)The Coefficient of Resource U…The psychology of interpersonal relations. (1958)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Brands and Branding: Research Findings and Future Priorities (2006)Advances in Consumer Research (2025)General competitive analysis (1971)A Procedure for Ranking Efficient Units in Data Envelopment Analysis (1993)A slacks-based measure of efficiency in data envelopment analysis (2001)Theory of Cost and Production Functions (2015)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Structural Equations with Latent Variables (1989)Comparative fit indexes in structural models. (1990)Evaluating the use of exploratory factor analysis in psychological research. (1999)Evaluating the Fit of Structural Equation Models: Tests of Significance and Descriptive Goodness-of-Fit Measures (2003)Job demands, job resources, and their relationship with burnout and engagement: a multi‐sample study (2004)Deterministic Equivalents for Optimizing and Satisficing under Chance Constraints (1963)Optimization under uncertainty: state-of-the-art and opportunities (2003)Stochastic Programming (2010)A slacks-based measure of super-efficiency in data envelopment analysis (2002)Formulation and estimation of stochastic frontier production function models (1977)The New Institutionalism: Organizational Factors in Political Life (1983)TOWARD A STEWARDSHIP THEORY OF MANAGEMENT (1997)A framework of sustainable supply chain management: moving toward new theory (2008)The benefits of being present: Mindfulness and its role in psychological well-being. (2003)Lateral Collinearity and Misleading Results in Variance-Based SEM: An Illustration and Recommendations (2012)
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References

  • 1978Measuring the efficiency of decision making units29,914 cited
  • 1984Some Models for Estimating Technical and Scale Inefficiencies in Data Envelopment Analysis16,854 cited
  • 1957The Measurement of Productive Efficiency16,699 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity15,244 cited
  • 2004A Beginner's Guide to Structural Equation Modeling6,235 cited
  • 1997Book Review: Structural Equation Modeling: Concepts, Issues, and Applications4,085 cited
  • 1959Models of Man.3,558 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 2001Developing and validating a multidimensional consumer-based brand equity scale3,069 cited
  • 1959Chance-Constrained Programming2,757 cited
  • 1981Simulation and the Monte Carlo Method2,412 cited
  • 1951The Coefficient of Resource Utilization2,400 cited
  • 1981Cost and Production Functions1,906 cited
  • 2007Strategic Brand Management1,712 cited
  • 1989An application procedure for DEA1,565 cited
  • 1995Measuring customer‐based brand equity1,401 cited

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