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Online branding: Development of hotel branding through interactivity theory · Study

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ArticleOnline branding: Development of hotel branding through interactivity theory

Albert A. Barreda2016

OA

Articlegreen2016

Online branding: Development of hotel branding through interactivity theory

Albert A. Barreda · Anil Bilgihan · Khaldoon Nusair · Fevzi Okumuş

119 citations·0/0 files stored·Tourism Management

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Digital Marketing and Social Media Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

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References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 2015A Beginner's Guide to Structural Equation Modeling 2004A Beginner's Guide to Structural Equation Modeling 1999The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships 1991Managing brand equity : capitalizing on the value of a brand name.2006Formative Versus Reflective Indicators in Organizational Measure Development: A Comparison and Empirical Illustration 2000An Examination of Selected Marketing Mix Elements and Brand Equity 2001Developing and validating a multidimensional consumer-based brand equity scale

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Details

Year2016

Typearticle

Published2016-06-19

VenueTourism Management

ISSN-L0261-5177

Languageen

Citations119

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.1016/j.tourman.2016.06.007

openalex_workW2429844992

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