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Online branding: Development of hotel branding through interactivity theory
16 references·0 citing·34 second hop
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  • 2015A Beginner's Guide to Structural Equation Modeling6,602 cited
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  • 2013Understanding the Internet banking adoption: A unified theory of acceptance and use of technology and perceived risk application1,442 cited
  • 2012Understanding customers' repeat purchase intentions in B2C e‐commerce: the roles of utilitarian value, hedonic value and perceived risk1,332 cited
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1,174 cited
  • 1998LISREL Approaches to Interaction Effects in Multiple Regression1,149 cited
  • 1999Building Brand Image Through Event Sponsorship: The Role of Image Transfer1,041 cited
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