Mapping Public Relations in Europe: Writing National Histories against the US Paradigm

Natalia Rodríguez-Salcedo

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Public Relations and Crisis Communication Media, Journalism, and Communication History Media Studies and Communication

Abstract

The purpose of this paper is to recall the early historical development of public relations (PR) in five European countries so as to trace the emergence of the study and teaching of PR as a profession in Europe as compared to the United States. In light of recent accounts of the history of PR, the main goal of this study is to contribute to a comparative, international historical narrative by providing an overview of the main events that shaped the early stages of the profession in the United Kingdom, Italy, France, Germany and Spain

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References

2001Handbook of public relations 2009The Global public relations handbook: theory, research, and practice 2015Handbuch der Public Relations 2007A Century of Spin: How Public Relations Became the Cutting Edge of Corporate Power 2003The Global Public Relations Handbook 2004Public Relations and Communication Management in Europe 2009Removing the Spin: Toward a New Theory of Public Relations History 2008Writing PR history: issues, methods and politics

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