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The effectiveness of deservingness‐based advertising messages: The role of product knowledge and belief in a just world
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References

  • 1971The Evolution of Reciprocal Altruism11,007 cited
  • 1965Inequity In Social Exchange10,813 cited
  • 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions5,610 cited
  • 1980The Belief in a Just World2,655 cited
  • 1986Price and Advertising Signals of Product Quality2,284 cited
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  • 2000No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality2,159 cited
  • 2003Monkeys reject unequal pay1,583 cited
  • 2008Delight by Design: The Role of Hedonic Versus Utilitarian Benefits1,226 cited
  • 1988The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations1,225 cited
  • 1998Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell1,219 cited
  • 1994Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality1,198 cited
  • 1994Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality1,083 cited
  • 2006Licensing Effect in Consumer Choice

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966 cited
  • 2002Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards835 cited
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