Articlehybrid2016

What Drives the Success of Pop-Up Stores?

12 citations0/0 files storedWissenschaftliche Beiträge / Technische Hochschule Wildau

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Consumer Retail Behavior Studies Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification

Abstract

Pop-up stores are considered an alternative or a further development of the pioneering flagship store concept. They describe a temporary store concept that displays products in an unexpected way to attract the consumers’ attention (Hutter 2013). So far, this store format has mainly been applied to the USA and the UK, and has been insufficiently studied. This paper summarizes interim results of a pilot study on pop-up stores, which focuses on identifying factors for their success.

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2006Pop-up Retail’s Acceptability as an Innovative Business Strategy and Enhancer of the Consumer Shopping Experience 2005Ausweitung der Markenzone

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2017A commentary on pop up shops in the UK 2023Reallabor, Real-Labor, Intervention oder Verkehrsversuch? Konzeptionelle Aufarbeitung der Begriffsvielfalt um Ansätze des Wandels im Kontext der Umwandlung städtischen Verkehrsraums

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